Forget the signal to noise ratio. Signals themselves are a problem now.

The problem is no longer the signal to noise ratio- it’s too much signal. What can you do?

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Software Trials – learning enough to buy…but not too much.

How do you get a prospect to experience enough during their trial to be confident it will solve their problem, but not get bogged down in details? If you’re the salesperson responsible for building trust and progressing the sale with prospects once they’re trialing, here’s a simple way to look at it.

Student group work is TRICKY.

Well, you can’t go from zero to 100 with people, can you? I really wanted to get the coding club working on real projects, have them create a portfolio deliverable/accomplishment they could be proud of. Something beyond achieving level 72 in Code Combat, which was getting a bit repetitive…maybe building a computer game together? Yeah!  All […]